In today's highly competitive environment, a financial institution must have an effective marketing strategy to remain financially viable.
McQueen Financial Marketing
McQueen Financial Marketing is the marketing division of McQueen Financial Advisors. We have affiliated with CTS Advertising, an organization with over 20-years experience with financial marketing, to provide total marketing solutions to financial institutions. Together, we are uniquely qualified to create marketing strategies that are aligned with your financial institution's overall financial objectives. We know of no other firm that brings that unique perspective of building marketing programs based on the financial objectives of financial institutions.
Effective marketing is coordinating your financial institution's policies, products, services, facilities, programs and employees to get more deposits. By linking your financial institution's marketing to McQueen Financial Advisors, your financial institution will have the effective marketing strategy it needs.
- We will link your financial institution's marketing with your strategic plans and put all efforts into core strategies.
- We will analyze your financial institution's unique financial position and needs and integrate them with your marketing strategy.
- We will recommend product promotions based on your financial instititution's Asset / Liability Management analysis, strategic plan and annual budget.
- We will draw on professional marketing experience, bringing a fresh approach to your financial institution's marketing programs.
We provide your financial institution with marketing services that fit your unique needs. McQueen Financial Marketing will provide your financial institution with:
Brand Review
Competitive Analysis
Marketing Plan
Implementation
Analysis of results and re-evaluation as necessary
Marketing Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis
Review of past and current marketing efforts
Review of membership demographics
We also offer additional, fee-based marketing services including:
Business plan development
Creative development
Employee manuals
Media advertising
Member surveys
Membership development
On-site training
Policy writing
Website consultation
McQueen Financial Marketing client's needs are always our first concern. As an extension of your financial institution, we our accountable to you. Together, we will ensure all campaigns have appropriate, measurable objectives, measure the financial institution's success against those objectives, constantly readjust strategies, promotions and objectives, review and update goals and review cost benefit analysis. We can provide your financial institution with expert, professional and personal service.
